FOUNDER & CEO
Prior to starting LR-Records, Riffin co-started Stivale shoes (Stivaleshoes.com), and also was financial director for Eduction for Liberia (Educationforliberia.org). Riffin has been making instrumentals since he was in high school and writing songs since he learned to play guitar. With a degree of Finance/Entrepreneurship from the University of North Carolina at Greensboro, he decided to take his career to the business route which ultimately led him to launch LR-Records. Riffin's passion for helping others is the core of LR-Records and the reason he started this business. "When I was in college I ran into so many talented singers/rappers/artists and I watched them all go to waste. So I decided that I will do something about it!." - Riffin
Chief Marketing Officer
Wendy is a Psychology grad born and raised in South FL, with a background in administration, customer service, and the arts. Fueled by a love for music and the community, she is driven to make LR Records the center of the emerging West Palm Beach music scene and beyond.
Udoka is a creative and innovative soul that has always had a strong passion for music. With a Bachelors degree in Political Science and a few credits shy of an MBA in Marketing, Udoka has amassed years of experience in Sales, Marketing & Customer Service that has prepared him for this opportunity with LR-Records. It was always in the back of his mind to either start or be a part of a Music label and incorporate his creative talents in some capacity. All the stars aligned, now here we are!
Dakoda is a passionate local photographer & videographer and a great asset to our team. Dakoda has been in photography for almost 5 years and has his own established brand @wrightshots.
ISAAC — Intern
Isaac Miles is a junior marketing major at Palm Beach Atlantic University. Originally from North Carolina, he left the woods to pursue an education by the beach. Isaac’s passion for music is what led him to LR-Records and despite his southern accent he loves old R&B music.
JEZABELLE — Intern
Jezabelle Rubalcava is junior at Palm Beach Atlantic University where she plays soccer for the PBA women’s team. She’s a marketing major and aspires to pursue a professional career as a soccer player. Ultimately, she hopes to continue in the athletic field where she can take her marketing degree and work for the marketing department of a professional soccer team, preferably in Europe.
TATIANA — Intern
Tatiana is a freshman Psychology major at Palm Beach Atlantic University and loves singing, songwriting and piano. She attended a Performing Arts Academy as her high school education majoring in vocal performance. Her favorite artist at the momentare Frank Ocean, A$AP Rocky and Lana Del Rey. Tatiana loves all aspects of music and wants to continue to be involved. Fun Fact- Tatiana's favorite candy is Jolly Ranchers.